Forums › Laser Treatment Tips and Techniques › Soft Tissue Procedures › Getting the Word Out
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robert a larsonSpectatorI have been using my lasers for over a year now and have been relying on in office marketing to get the word out (ie talking to existing patients about lasers.) Not much has happened. I feel like I need to advertise in the community to get some real interest generated. I realize that a lot of $$ can be wasted in ineffective advertising and would like to get some good advise before investing a lot of money. Thank you for any help you can give me on how and where to advertise.
BenchwmerSpectatorRobert,
I don’t know anything about your practice or location, but what I’ve found that people who seek hi-tech dentistry have their own technology.
A sharp Website with practice and location info, biography and pictures, list of services, articles on your lasers, how to communicate with you through EMails, etc. is a good place to start or upgrade, then when you market through phone book, newspapers, etc. advertize your Website.
What lasers do you use? The manufacturer should be able to link to your website and send referals, send you copy, photos or videos to include on Website.
I also don’t know what your level of training or available patient services are. Make sure you’re ready for patients with high expectations.
Answer the Von l’Ase questions:
1. What are your education qualifications?
2. What Laser certifications do have? (ALD Standard profiency? Advanced? etc)
3. What power of magnification do you use?
Give us some more info.
Jeff
kellyjblodgettdmdSpectatorRobert – this is a great question. I’ll give you a little “head’s up” from what I’ve just experienced. I decided a couple months ago to advertise our office as the exclusive “Laser Periodontal Therapy” office in town. It took less than 6 weeks for some unknown dentist to complain to the Board. The only changes the Board required of me was to state that I am not a Periodontist. (?)
My point is be overly cautious if you want to minimize issues with the Board. Granted, the Board doesn’t really have an issue with my advertising, they just have to deal with the complaints that are filed to them.
I’m sure there are a lot of guys on this forum that have tried one avenue of advertising or another. Hopefully, we’ll get some good responses going on this.
Kelly
Robert Gregg DDSSpectatorHi Robert, and welcome to the forum!
What service do you want to advertise?
It is best if it is something that patients would want to hear about and be interested in buying.
I’ve had various ads for nearly 15 years and had some stuff work better than others and some media work better than others.
One starting place is “what service do you want to offer that you think patients will want to buy?”
Bob
cadavisSpectatorI have no experience yet on the subject of advertising laser procedures, however, one of my patients is a pediatrician and she was very interested when I asked her to start referring her “tongue tied” little patients to me.
If you want referrals, go straight to the source. -
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