Forums › Other Topics › Marketing Lasers › renaming your practice
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jetsfanSpectatorMany have done this….
renamed their practice from Dr So and So’s office to Laser Dentisty of Anywhere.
I wrestle with this, after all ,years are spent building up your good name and reputation, why remove it from the practice name? What has been your experience?Robert
JanetCenturySpectatorI am wrestling with this right now. We will be moving this year and this may be the right time. I’m trying to incorporate the laser and my name (Century) (only cuz Millennium is taken). Something like “New Century Laser Dentistry”.
But my current name is good in the community.
In any case, I’d still keep the phone listing for the old name too.
I too would like to hear other’s experiences.
jetsfanSpectatorThe other problem , as I see it, with using a “laser” name is that it pigeon holes you. If a person is looking for a general dentist will they think that you are not a general dentist who does general dentist things.
Robert
AnonymousGuestQUOTEQuote: from jetsfan on 1:26 pm on Feb. 5, 2007
The other problem , as I see it, with using a “laser” name is that it pigeon holes you. If a person is looking for a general dentist will they think that you are not a general dentist who does general dentist things.Robert
Haven’t found this to be the case (changed name 4 years ago). Often it has brought us new patients because they assume lasers= latest knowledge on everything.
One potential drawback to name change may be when selling the practice as some potential buyers may assume they can not do what you do laser wise and thus not be able to produce the numbers you do.
On the plus side, it has the potential to get your patients oriented to the practice name rather than DR. ‘So and So’ which may also make the adjustment to a new doc easier.
whitertthSpectatormy office name is Smiles by Design…
Laser, Aesthetic and Comprehensive Dentistry for Adults and Children..
This is my office sign…gets the word out that I use lasers but I am not limiting myself either……
Use it if u like….
marc andre gagnonSpectatorthe problem in my case is that the other dentist does’nt use laser as much as I do. The other problem is that I use not just lasers but also cerec. I keep the name of dental clinic with my name but in quebec city lot fo people know that we are the high tech dentistry center in quebec city
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